Specialty Coffee Culture
"Vietnam's new coffee generation, one cup at a time."
Vietnam is the world's second-largest coffee producer — and almost no one outside Vietnam has tasted what's happening here right now. We take you to the roasters, baristas, and quiet café owners writing the next chapter.
A 12-minute slow-drip phin in a 1930s French villa, brewed by a third-generation roaster who explains nothing and means everything.
How it
unfolds.
- Cup 1Read the programme →
The Classic, Done Right
Ca phe sua da at a 1968 institution — the way it should taste before you compare anything to it.
View detailed itinerary → - Cup 2Read the programme →
The Roastery Visit
Tour a third-wave roastery, cup three single-origins side by side, learn what altitude and ferment do to flavor.
View detailed itinerary → - Cup 3Read the programme →
The Phin Master
Sit with a barista who treats the phin like a Japanese pour-over. Twelve minutes of silence and one perfect cup.
View detailed itinerary → - Cup 4Read the programme →
The Hidden Café
A rooftop space behind an unmarked door — design-led, locally owned, almost no foreigners.
View detailed itinerary → - Cup 5Read the programme →
The Take-Home
Choose your own bag of beans from a curated selection, ground or whole, vacuum-sealed for travel.
View detailed itinerary →
Everything,
arranged.
- ·Private coffee specialist guide
- ·All tastings (5 cups minimum)
- ·200g bag of premium Vietnamese coffee to take home
- ·Tasting notebook
- ·Hotel pickup
Begin this journey.
Tell us your dates and who's traveling — we'll come back within 48 hours with a tailored proposal for specialty coffee culture.
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